Bachelor's · Salt Lake City, Utah
Is Marketing at Western Governors University worth it?
High confidence High confidence: 100+ graduates behind the earnings figures.
The verdict · all families, in-state, half paid with loans
Pays back fast: graduates typically recover the cost in about 2.8 years.
- Earnings 1 year after graduating
- $63,374
- Treasury AY2020-21, AY2021-22 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
- Earnings 4 years after graduating
- $76,726
- Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
- Typical federal debt at graduation
- $14,249
- NSLDS pooled AY2022-23, AY2023-24 cohort
- Net cost to graduate, all families
- $54k (likely $54k – $70k)
- AcadYr 2024-25, reported in IPEDS DCY2025-26
- Earnings bump, year 4
- $35k a year vs high-school graduates aged 25–34 in UT
- 2023 ACS 5-year pooled, adjusted to 2024 dollars
- Payback
- 2.8 years (likely 2.5–3.3)
- Bump vs net cost plus loan interest
- 10-year net return
- $101k (likely $39k – $141k)
- Today's dollars
- 20-year net return
- $525k (likely $404k – $657k)
- Today's dollars
- Odds of finishing (school-wide)
- 50%
- Fall 2019 or AcadYr 2019-20 cohort (differs by institutional calendar), reported in IPEDS DCY2025-26
- Borrowers making progress / in default, 2 years in
- not reported / ≤ 5%
- NSLDS AY2016-17, AY2017-18 pooled cohorts measured in 2018-19, 2019-20
Change income, residency or loans Compare Marketing at other schools
Other majors at Western Governors University
- Computer/Information Technology Administration and Management (Master's)$144,205
- Computer Software and Media Applications (Bachelor's)$131,198
- Computer Software and Media Applications (Master's)$129,737
- Computer/Information Technology Administration and Management (Bachelor's)$129,303
- Management Information Systems and Services (Master's)$125,944
- Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing (Master's)$111,688
- Health and Medical Administrative Services (Master's)$111,643
- Computer and Information Sciences, General (Bachelor's)$108,836
- General Sales, Merchandising and Related Marketing Operations (Bachelor's)$107,585
- Business Administration, Management and Operations (Master's)$98,950
- Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing (Bachelor's)$97,114
- Accounting and Related Services (Master's)$92,442
Marketing at other schools in Utah
- Brigham Young University$112,596
- Utah State University$87,905
- University of Utah$83,511
- Utah Valley University$81,582
- Weber State University$77,828
- Westminster University$68,786
- Southern Utah University$54,485
- Utah Tech University$38,188