Bachelor's · Lubbock, Texas

Is Specialized Sales, Merchandising and Marketing Operations at Texas Tech University worth it?

Low confidence Low confidence: fewer than 40 graduates behind the earnings figures.

The verdict · all families, in-state, half paid with loans

Pays back in time: graduates typically recover the cost in about 4.5 years.

Earnings 1 year after graduating: $40,692; Treasury AY2020-21, AY2021-22 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
Earnings 4 years after graduating: $71,365; Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
Typical federal debt at graduation: Not enough borrowers to report; NSLDS pooled AY2022-23, AY2023-24 cohort
Net cost to graduate, all families: $84k (likely $84k – $108k); AcadYr 2024-25, reported in IPEDS DCY2025-26
Earnings bump, year 4: $34k a year vs high-school graduates aged 25–34 in TX; 2023 ACS 5-year pooled, adjusted to 2024 dollars
Payback: 4.5 years (likely 3.4–6.2); Bump vs net cost plus loan interest
10-year net return: $63k (likely −$52k – $188k); Today's dollars
20-year net return: $489k (likely $243k – $774k); Today's dollars
Odds of finishing (school-wide): 70%; Fall 2019 or AcadYr 2019-20 cohort (differs by institutional calendar), reported in IPEDS DCY2025-26

Change income, residency or loans Compare Specialized Sales, Merchandising and Marketing Operations at other schools

📈 Getting ready in high school

Students heading toward business & money majors like this one often take these classes. Every school offers a different mix, so check with your counselor.

AP classes

AP Microeconomics
AP Macroeconomics
AP Statistics
AP Precalculus or AP Calculus AB

IB Higher Level

Business Management HL
Economics HL

Build my roadmap 🗺️ Middle school to career, plus high schools near you that offer these classes.

Other majors at Texas Tech University

Petroleum Engineering (Bachelor's)$139,864
Information Science/Studies (Master's)$118,405
Computer and Information Sciences, General (Bachelor's)$113,062
Business Administration, Management and Operations (Master's)$110,865
Electrical, Electronics, and Communications Engineering (Bachelor's)$107,110
Construction Engineering (Bachelor's)$102,312
Law (First professional)$100,716
Chemical Engineering (Bachelor's)$99,747
Industrial Engineering (Bachelor's)$98,266
Mechanical Engineering (Bachelor's)$98,113
Accounting and Related Services (Master's)$97,392
Educational Assessment, Evaluation, and Research (Doctoral)$92,899