Bachelor's · Columbia, Missouri

Is Marketing at Columbia College worth it?

Medium confidence Medium confidence: 40–99 graduates behind the earnings figures.

The verdict · all families, in-state, half paid with loans

Pays back slowly: graduates typically recover the cost in about 8.9 years.

Earnings 1 year after graduating: $58,791; Treasury AY2020-21, AY2021-22 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
Earnings 4 years after graduating: $54,820; Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
Typical federal debt at graduation: $19,000; NSLDS pooled AY2022-23, AY2023-24 cohort
Net cost to graduate, all families: $110k (likely $110k – $144k); AcadYr 2024-25, reported in IPEDS DCY2025-26
Earnings bump, year 4: $16k a year vs high-school graduates aged 25–34 in MO; 2023 ACS 5-year pooled, adjusted to 2024 dollars
Payback: 8.9 years (likely 6.3–14.6); Bump vs net cost plus loan interest
10-year net return: −$141k (likely −$231k – −$77k); Today's dollars
20-year net return: −$5k (likely −$131k – $116k); Today's dollars
Odds of finishing (school-wide): 51%; Fall 2019 or AcadYr 2019-20 cohort (differs by institutional calendar), reported in IPEDS DCY2025-26
Borrowers making progress / in default, 2 years in: not reported / ≤ 20%; NSLDS AY2016-17, AY2017-18 pooled cohorts measured in 2018-19, 2019-20