Bachelor's · Daytona Beach, Florida

Is Communication and Media Studies at Bethune-Cookman University worth it?

Low confidence Low confidence: fewer than 40 graduates behind the earnings figures.

The verdict · all families, in-state, half paid with loans

Graduates typically don't earn back the cost within 20 years, compared with the no-degree baseline.

Earnings 1 year after graduating: Not enough graduates to report; Treasury AY2020-21, AY2021-22 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
Earnings 4 years after graduating: $33,139; Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
Typical federal debt at graduation: $30,250; NSLDS pooled AY2022-23, AY2023-24 cohort
Net cost to graduate, all families: $55k (likely $55k – $78k); AcadYr 2024-25, reported in IPEDS DCY2025-26
Earnings bump, year 4: −$3k a year vs high-school graduates aged 25–34 in FL; 2023 ACS 5-year pooled, adjusted to 2024 dollars
Payback: Not within 20 years in most scenarios; Bump vs net cost plus loan interest
10-year net return: −$274k (likely −$351k – −$195k); Today's dollars
20-year net return: −$295k (likely −$420k – −$147k); Today's dollars
Odds of finishing (school-wide): 34%; Fall 2019 or AcadYr 2019-20 cohort (differs by institutional calendar), reported in IPEDS DCY2025-26