CollegeCostWise

Bachelor's · Tuscaloosa, Alabama

Is Marketing at The University of Alabama worth it?

High confidence High confidence: 100+ graduates behind the earnings figures.

The verdict · all families, in-state, half paid with loans

Pays back in time: graduates typically recover the cost in about 3.2 years.

Earnings 1 year after graduating
$60,517
Treasury AY2020-21, AY2021-22 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
Earnings 4 years after graduating
$83,192
Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars
Typical federal debt at graduation
$21,500
NSLDS pooled AY2022-23, AY2023-24 cohort
Net cost to graduate, all families
$86k (likely $86k – $106k)
AcadYr 2024-25, reported in IPEDS DCY2025-26
Earnings bump, year 4
$49k a year vs high-school graduates aged 25–34 in AL
2023 ACS 5-year pooled, adjusted to 2024 dollars
Payback
3.2 years (likely 3.0–3.8)
Bump vs net cost plus loan interest
10-year net return
$217k (likely $157k – $262k)
Today's dollars
20-year net return
$796k (likely $660k – $946k)
Today's dollars
Odds of finishing (school-wide)
74%
Fall 2019 or AcadYr 2019-20 cohort (differs by institutional calendar), reported in IPEDS DCY2025-26
Borrowers making progress / in default, 2 years in
not reported / ≤ 5%
NSLDS AY2016-17, AY2017-18 pooled cohorts measured in 2018-19, 2019-20

Change income, residency or loans Compare Marketing at other schools

📈 Getting ready in high school

Students heading toward business & money majors like this one often take these classes. Every school offers a different mix, so check with your counselor.

AP classes

  • AP Microeconomics
  • AP Macroeconomics
  • AP Statistics
  • AP Precalculus or AP Calculus AB

IB Higher Level

  • Business Management HL
  • Economics HL

Build my roadmap 🗺️ Middle school to career, plus high schools near you that offer these classes.

Other majors at The University of Alabama

Marketing at other schools in Alabama